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All About SPF

All About SPF

Emails coming from non-SPF servers will be considered unlawful, and will most likely be blocked. That is why Pulseem works with SPF-authorized vendors and is identified as licensed senders.

What is SPF?

SPF stands for Sender Policy Framework. It is a method that allows your clients to feel safe knowing they receive authorized emails. To use SPF, the domain owner must publish his sending policy on the SPF listing defined on the domain's DNS Zone. The SPF listing includes email server addresses used to send emails from the domain.

How does it work?

Here's a picture of how this works:

·Step 1– sending an email

·Step 2– The email arrives at the recipient's server

·Step 3– The recipient's sender checks with the sender's domain DNS regarding the existence of an SPF listing

·Step 4– If the SPF listing matches the sender's email server, the email is authorized and continues to the recipient's inbox

This is a domain verification method for each and every sender and email

To ensure that the domain is valid and authentic, and to prevent attempts to change the email source, it is important to check that the domain the sender is using is identical to the domain his or her email came from. Attempts to send emails from an unidentified source will not be sent. If the email domain is valid and so is the domain used by the sender, the domain's reputation as valid will increase. Why is this important? Because this data is updated by the domain monitoring systems– and they are the ones that allow emails to successfully pass from outbox to inbox.

Pulseem's professional staff is always thinking of ways of improving your email marketing. Want to hear more about our solutions? Give us a call or stop over for coffee.

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